NEVER JUDGE A BOOK BY ITS COVER

Good marketing can sell ordinary products. Look at this packaging.



I bought it at a super market in Chiba,japan. Sounded good... travel sweets. and look at that photo!I couldn't wait to open them back home. And these were such a let down. They contained ordinary sugar candies.. not unlike your Parle Poppins!!! Dart...
And what is more, a few days back, I found the same thing at a local bakery. So much for an exotic travel shopping...
Marketing is the art of selling things no one would buy otherwise.

You may also want to read my previous post on brand infidelity.
http://kaalpanique.blogspot.com/2010/10/brand-infidelity-we-are-increasingly.html