Sunday, October 17, 2010
We are increasingly becoming brand unfaithful. No longer do we stick to few of our favorite brands. There is a new product on the shelf every day. And if old brands have to survive they better research and innovate too. Whether its food or cosmetics, nothing remains forever. There is this constant makeover and the bid to out do the competitors. New names of chemicals unearthed after meticulous research, are thrown at us ‘rapid fire’. There are new understandings and then more research that negates them. It is a maddening world of too many choices. And advertising is often misleading. If the product that was launched today was supposed to be this ideal thing to use, how come it changes in a few months with added blah blah blah?
The race is on to make something new. Only the new seems to catch our eyes. Even if its just old wine in new bottle.
Even the good old potato is no longer just that. They find ways to make it more delicious than we have ever known! Crisper... healthier... tastier... sharper... faster... clearer... louder... crazier.
The only thing getting shorter is the shelf life of the products. I watch the ads flashing on TV and I can’t see anything I used 10 years ago.
Some times I wonder... where are we heading?